The Marathon and finish line kept ringing in my mind after listening to the news of the twin blasts at Boston. After a couple of days, I saw a child wearing a t-shirt with a “swoosh” and “there is no finish line” printed on it. This was probably the clue I was looking for.
Coincidentally, soon after the Boston bombing, Nike recalled all its “Boston Massacre” blood splattered T-Shirts. Nike has a long history of provocative adverts using blood and religious symbolism, but the “Boston Massacre” is dangerously uncanny. Nike says the T-shirt is rooted in the history of World Series baseball championship, “the late-season sweep by the New York Yankees of the rival Boston Red Sox in 1978.”
Unfortunately, the company that inspires so many young athletes seems to be precariously perched in the history of American terror. Its advertising campaigns and association with a popular Hollywood movie, Go for it seem to be the primary source of inspiration behind the post- blasts stories.